On September 1, Mazda North America reported its US new car sales for August. Total sales were 26,109 units, which is down 12.8% year-on-year and marks the first downturn in two months.
In the passenger car category, the flagship Mazda 6 (Atenza in Japan) sold 4,006 units. This is down 25.8% and marks the 10th consecutive month of year-on-year losses.
The Mazda 3 sold 7,297 units. This is down 28.2% from the previous year and marks the 4th month of decline. The previous Mazda 2 model (Demio in Japan) has sold entirely out of stock. The Mazda 5 (Premacy in Japan) sold 16 units. This is down 97% from the previous year and marks the 14th month of decline.
In the light truck category (pickups and SUVs), the CX-5 SUV sold 10,612 units. This is 5.8% year-on-year growth and represents the 2nd month of growth. The newly released CX-9 sold 1,863 units, which is up 6.3% from last year and marks the 3rd month of growth. CX-3 sales were 2.1 times what they were the previous year at 1,492 units.
For sports cars, the new MX-5 Miata (Roadster in Japan) sold 823 units. This is down 38.8% and marks the 2nd month of decline.
Mazda’s 2015 sales were the highest in 20 years at 319,184 units. This represents 4.4% year-on-year growth. Sales for the period of January to August 2016 were down 7.7% at 199,378 units.
(Translated by Greg Scott)