Mitsubishi Motors Corporation announced that GAC Mitsubishi Motors Co., Ltd., its joint venture in charge of production and sales in the Chinese market, will commence production of the Outlander on August 29.
Since its establishment in September 2012, GAC Mitsubishi has been a key element for the production and sales of Mitsubishi vehicles in China, having produced the ASX (the RVR, in Japan) and Pajero Sport. With the start of production of the Outlander, Mitsubishi seeks to strengthen its lineup and sales of SUVs, which are remarkably popular in China.
At a ceremony held before the start of production, Mitsubishi Motorsâ€™ executive vice president Kozo Shiraji said, â€œWe believe that the addition of the Outlander will strengthen our SUV lineup even more and solidify our presence in the Chinese market.â€
(Translated by Masayuki Shikata)