Toyota RAV4 Hybrid

Toyota US July sales down 1.4% with SUV sales setting new record

At the beginning of August, Toyota USA published its July US new car sales figures. Total sales were 214,233 units. This is 1.4% down from the previous year’s July and marks the 3rd consecutive month of year-on-year decline.

The Toyota brand’s bestselling Camry sold 34,122 units. This is down 11.2% from the previous year and marks the 6th month of decline. Corolla sales were up 4.9% at 31,717 units, marking the 2nd month of growth. The discontinued Prius sold 12,694 units, which is 29.2% down and marks the 7th month of declining sales.

In the light truck category for the Toyota brand, which includes SUVs, pickups and minivans, the flagship RAV4 set a new record for July at 31,871 units. This is up 19.3% from the previous year and marks the 11th month of year-on-year growth. The Highlander mid-sized SUV also set a new record with 15,213 units. This is up 19.5% from the previous year and marks the first growth in 3 months. The Tundra full-sized pickup was down 0.4% at 10,474 units, making July the 7th straight month of decline. Tacoma sales were down 2.7% at 16,580 units, marking the 3rd month of decline.

For the Lexus brand, NX SUV sales were up 8.1% at 4,689 units. The RC coupe was down 20.7% at 977 units, marking the 7th month of decline. The new RX was up 3.1% at 8,522 units, marking the 7th month of growth. IS sales were down 19.1% at 3,461 units, marking its 15th straight month of decline. GS sales were 1,218 units, which is down 28.4% and marks the 6th month of declining sales. CT sales were down 38.2% at 849 units, marking the 10th consecutive month of declining sales. The LX luxury SUV saw a 48.9% increase in sales with 326 units, marking the 2nd month of growth.

Toyota’s 2015 US new car sales were up 5.3% from the previous year at a total of 2,499,313 units. Sales for January to July 2016 were down 2.5% from the previous year at 1,412,033 units. Toyota division vice president and general manager Bill Fay said, “Toyota Division reported its best-ever light truck sales for the month, supported by record July results for both RAV4 and Highlander.”

(Translated by Greg Scott)