The 2015 Mitsubishi Outlander Sport (RVR)

Mitsubishi sales up 0.3% in the US led by continued success of SUVs; July results

In early August, Mitsubishi Motors North America announced its sales results for July 2016 in the US. According to these results, overall sales grew 0.3% from the previous year, to 7,890 units, recording a surplus for the second straight month.

Of the 7,890 units, passenger cars comprised 2,393 units. This was a 16.2% decline year on year and a deficit for the third month in a row. The light truck series (SUVs) increased for the 25th consecutive month, rising 9.7% yoy, to 5,497 units.

Amongst SUVs, Mitsubishi’s leading Outlander Sport (the RVR, in Japan) climbed 9.3% yoy, to 3,545 units, as it recorded a surplus for the first time in five months. Though the Outlander Sport has garnered rising demand since having its production transferred to the Illinois plant in July 2012, Mitsubishi has decided to cease its production in the US.

Moreover, the Outlander with its new model, recorded 1,952 units in July. This was a 10.3% increase year on year and a surplus for the 17th straight month. The Mirage, which was introduced to the US market in September 2013, fell for the third month in a row, dropping 17.6% yoy to 1,280 units.

In 2015, Mitsubishi sold 95,342 vehicles in the US, a 22.8% increase yoy and its highest annual sales since 2008. So far for 2016 (January to July), the Japanese automaker has recorded 59,824 units, a 4.2% climb from the previous year.