Subaru Outback (North American model)

Subaru sales up 3.1% to record-high 52,000 units in the US; July results

On August 2, Subaru of America announced its sales results for July 2016. According to these results, overall sales grew 3.1% year on year, to 52,093 units, a record high for the month of July and a surplus for the 56th consecutive month.

The top-selling model was the Outback (the Legacy Outback, in Japan), which recorded a 35.4% increase yoy, to 14704 units, a record high for July and a surplus for the sixth month in a row. The Legacy sedan (the Legacy B4, in Japan) also recorded its highest figures for July with 5,212 units, up 15.8% yoy and a fourth straight month of surplus.

The Forester SUV declined for the second month in a row, falling 6% yoy, to 14,856 units. Nonetheless, this was the 36th consecutive month that the Forester exceeded 10,000 units in monthly sales.

Sales of the Crosstrek (the XV, in Japan), which was released in September 2012, fell for the first time in four months, dropping 1.1% yoy to 8,480 units.

The WRX series, including the WRX STI, dropped 11.5% yoy to 3,288 units, recording a deficit for the first time in two months. Meanwhile, the Impreza, excluding the WRX, fell below its results from the previous year for the second straight month, declining 20.3% yoy to 5,200 units.

In 2015, Subaru sales in the US were record-high 582,675 units, up 13.4% yoy and a surplus for the seventh year in a row. So far in 2016 (January to July), Subaru sales have increased 2.7% yoy to 331,551 units. Subaru of America’s President and COO, Thomas J. Doll said, “In 2016, we anticipate a new sales record for the eighth year in a row.”