Subaru Outback (North American model)

Subaru’s global sales up 8.9% to record-high 245,000 units; first quarter results

On August 3, Subaru (Fuji Heavy Industries) announced its results of global sales for the first quarter (April to June) of 2016. According to these results, global sales increased 8.9% from the previous year, to 245,000 units, a record high for the first quarter.

The top-selling market was North America with 170,000 units as it recorded a double-digit increase of 10.5% year on year. In the US, popularity of the Outback (the Legacy Outback, in Japan), Forester and XV Crosstrek led to a rise in sales.

As for the Japanese market, Subaru recorded an 11.3% increase yoy to 31,000 units. Registrations contributed 25,000 units, a substantial growth of 23.4% yoy led by the Forester and Impreza. Meanwhile, mini cars accounted for 7,000 units, an 18.3% decline from the previous year.

Subaru sales in China fell 5.7% yoy to the 10,000-unit mark, while sales in Europe achieved a solid 6.3% increase to 11,000 units.

In fiscal 2015, Subaru’s global sales were 958,000 units, a 5.2% rise yoy.