Toyota Chief of Environmental Affairs Keiji Nemoto (left) and WWF Japan Secretary General Takashi Tsutsui

Toyota & WWF To Work Together In Preserving Southeast Asia Flora and Fauna

Toyota announced on 20 July that they had signed a 5 year “Global Corporate Partnership” contract with the World Wildlife Federation (WWF).

WWF has entered into this kind of partnership with only 30 companies worldwide, with Toyota being the first auto manufacturer as well as the first Japanese company. According to the contract, Toyota will work to support the project in which the WWF is currently engaged in Indonesia working to protect tropical forests and wildlife for 5 years.

Firstly, Toyota will provide the WWF with $1,000,000 in support during 2016. The scope of the project is to provide a more sustainable scheme for utilizing natural rubber that is used in the production of tires, with Toyota, as a consumer of these materials, contributing to the international standards laid out by the WWF.

On the same day, Keiji Nemoto, chief of environmental affairs at Toyota, held a conference with the associated press in Tokyo along with the WWF, where he stated that “Following along the announcement we made last October about the company’s ‘Environmental Challenge 2050’, we entered into this agreement with the WWF. We look forward to working with them as one part of our vision to work toward a better society.”

[Translated by Bryce Clarke]