Nissan Maxima at 2015 New York Motor Show

Nissan US sales down 1% at 130,000 with Maxima sales favorable in May

At the beginning of June, Nissan North America released Nissan’s May US new car sales. Total sales were 133,496 units. This represents 1% year-on-year decline and marks the first month of decline in 9 months.

The Nissan brand sold a total of 122,668 units, which is 1.3% down from the previous year and marks the first decline in 9 months. For passenger cars, the flagship Altima (Teana in Japan) sold 28,404 units. This is 15.5% down from the previous year and marks the first decline in 3 months. The Sentra was down 2% at 20,204 units, marking the first month of decline in 9 months. Versa sales were up 19.7% at 12,114 units, marking the first growth in 2 months. The new Maxima, which was released in June 2015, sold 3.2 times its sales the previous year’s May at 5,032 units, marking the 8th consecutive month of growth.

In the light truck category, which includes SUVs, pickups and minivans, the compact Rogue SUV, which underwent a model change in December 2013, hit a new record for May with 27,428 units sold. The Rogue is the X-Trail’s sister model. This is 5.9% over the previous year and marks the 22nd consecutive month of growth. The Frontier compact pickup saw 46% year-on-year growth with 7,941 units sold, marking the 5th consecutive month of growth. Sales of the new Murano were also favorable. It was up 4.6% at 5,978 units sold.

Infiniti sales were up 3.4% at 10,828 units, marking the 3rd month of growth. The flagship Q50 (Skyline in Japan) sold 2,367 units, which is 30.9% down from the previous year and marks the first decline in 3 months. The QX60 SUV was up 36.1% at 4,274, marking the 3rd month of growth. The QX50 (Skyline Crossover in Japan) sold 6.6 times the previous year’s May at 1,632 due to the introduction of an upgraded model.

Nissan’s 2015 US new car sales were up 7.1%, setting a record at 1,484,918 units. Sales for the period of January to May 2016 grew 7.4% at 657,561 units.

(Translated by Greg Scott)