Toyota RAV4 Hybrid

Toyota sales down 9.6% to 220,000 units in the US despite successful SUVs; May results

In early June, Toyota Motor Sales, USA announced its results of sales for May 2016. According to these results, overall sales fell 9.6% yoy to 219,339 units, resulting in a deficit for the first time in two months.

Amongst passenger cars for the Toyota brand, their best-selling Camry dropped 15.8% to 36,916 units, falling below its results from the previous year for the fourth month in a row. Sales of the Corolla declined for the first time in two months with a decline of 5.2% to 34,872 units. The previous version of the Prius plunged 36% to 12,517 units, resulting in a deficit for the fifth month in a row.

As for Toyota’s light-truck series (SUVs, pickup trucks and minivans), this was a record-setting month for the month of May. Sales of their leading RAV4 increased for the ninth consecutive month, while achieving a record-high 32,261 for this month (up 12% yoy). Meanwhile, the Highlander midsize SUV suffered its first sales decline in six months, recording a 4.2% drop to 14,783 units. The Tundra heavy-duty pickup fell 16.4% to 9,739 units, as it sustained a deficit for the fifth straight month. The Tacoma, which introduced a new model, registered a deficit for the first time in eight months, falling 5.6% to 16,544 units.

In terms of the Lexus brand, the all-new NX sport utility vehicle continued to rise, up 0.4% yoy to 4,031 units. The RX with the introduction of its new model climbed 10.1% to 8,804 units for a fifth consecutive month of surplus. On the other hand, the new RC coupe suffered a deficit for the fifth straight month, dropping 38.7% to 823 units. The IS fell for the 13th month in a row as it plunged 33.7% to 2,879 units. The GS recorded its fourth consecutive deficit, declining 41% to 1,111 units. The CT plummeted 44.5% to 797 units, as it sustained a deficit for the eighth month in a row. The top-of-the-line LX shifted to a deficit with a 2% slide to 293 units.

Toyota sales in the US for 2015 were 2,499,313 units, up 5.3% from the year before. So far for 2016 (January to May), Toyota has recorded 999,543 units, a 2.2% decline from the same period in 2015. Toyota Motor Sales, USA’s Vice President Bill Fay said, “We achieved steady results in May with the continued shift of our SUVs.”