Daihatsu senior managing officer Noriyoshi Matsushita

Daihatsu’s Matsushita says company will support Toyota through its craftsmanship

About the plan for Daihatsu to become a wholly owned subsidiary of Toyota in August, Daihatsu senior managing officer Noriyoshi Matsushita said, “We hope to be able support Toyota in many different areas through our craftsmanship and other efforts, starting with kei cars.”

He was speaking to reporters at a press conference for the June 13 unveiling of a new kei commercial model. He said that this craftsmanship was the basis of Daihatsu’s work as a car maker. “We must endeavor to never forget that,” he said. He also expressed the idea that the company will persist to play to its strength of meeting the needs of customers as closely as possible both domestically in Japan and internationally.

Regarding the new arrangement to work together with Toyota internationally, he said there were many ideas but that he could not discuss specifics yet. He said, however, “We cannot just get ideas from Toyota. We need to create our own approach.”

(Translated by Greg Scott)