On May 3, Mazda North America published its April US new car sales figures. Total sales were the highest in April since 1995 with a total of 26,195 units. This represents 8.6% year-on-year growth and marks the first month of growth in 4 months.
For passenger cars, the flagship Mazda 6 (Atenza in Japan) sold 3,929 units. This is 21.3% down from the previous year’s April and marks the 6th consecutive month of falling sales.
The Mazda 3 (Axela in Japan) sold 10,772 units. This represents 33.9% growth and marks the first month of growth in 4 months. The predecessor the Mazda 2 (Demio in Japan) saw an 85.7% decline with only 3 units sold. The Mazda 5 (Premacy in Japan) sold 54 units. This represents an 87.6% drop in sales and marks the 10th month of decline.
In the light truck category, which includes pickups and SUVs, the CX-5 sold 8,826 units. This is down 1.5% from the previous year and marks the 2nd month of declining sales. The CX-9, which has been discontinued, sold 71 units. This represents a decrease of 94.6% decrease and marks the 6th consecutive month of decline. The CX-3 sold a favorable 1,504 since its summer of 2015 release.
The MX-5 Miata (Roadster in Japan) set a new record for April since its 2009 release with 1,086 units. This is 2.8 times last year’s April sales and marks the 11th consecutive month of growth.
Mazda saw its highest annual US new car sales in 20 years in 2015 with 319,184 units. This represents 4.4% growth. The period of January to April 2016 saw a 2.6% decline in sales at 90,838 units.
(Translated by Greg Scott)