At the beginning of April, Nissan North America published its March US new car sales figures. Total sales for the month were 163,559 units. This represents 12.7% year-on-year growth and marks the 7th consecutive month of growth.
March set record sales for the Nissan brand at 149,784 units sold. This represents 13% growth and marks the 7th month of growth. For passenger cars, the flagship Altima sold 34,856 units. This represents 8.9% growth and marks the first month of growth in 6 months. The Sentra sold 26,201 units. This represents 23.1% growth and marks the 7th month of growth. The Versa sold 16,244 units, which represents 11.7% growth and marks the 2nd month of growth. The Maxima, which saw a new model released in June, saw 2.4 times year’s March sales at 6,588. This makes March its 6th month of growth.
For the light truck category, which includes SUVs, pickups and minivans, the Rogue compact SUV sold 27,713 units. The Rogue is the sister model of the X-Trail and was given a full model change in December, 2013. Its March sales represent 1.1% growth, set a new record for the month, and marked its 20th month of growth. The Frontier compact pickup saw 15% growth with 8,198 units, marking the 2nd month of growth. New Murano sales grew 56.1% at 8,657 units.
Infiniti brand sales saw 10% growth with a total of 13,775 units sold, marking the first growth in 3 months. The flagship Q50 sold 5,590 units. This represents 43.3% growth and the first growth in 3 months. As a result of the release of a new updated version, the QX50 sold 1,512 units, which represents 7 times as many sales as the previous year’s March.
Nissan’s 2015 US new car sales grew 7.1% over the previous year, setting a new record at 1,484,918 units. Sales for the first quarter of 2016 (January to March) grew 8.9% year-on-year at 400,204 units sold.
(Translated by Greg Scott)