On April 1, Honda’s Acura brand published its March US new car sales. Total sales were 14,852 units, which represents 1.2% year-on-year growth.
For sedans, the new TLX sport sedan sold 3,768 units, which is 9.9% growth and marks the 5th straight month of growth. ILX sales stayed at 1,554 from the previous year. The luxury RLX sold 130 units, which is a decline of 33%.
In SUV sales, the MDX, which underwent a model change in 2013, was down 25.7% at 4,088 units. This marks the 14th month of declining sales. The RDX sold 5,310 units, which shows 34% growth and marks the 4th month of growth.
Acura’s US new car sales for the first quarter of 2016 (January to March) were 37,875 units. This represents 4.5% decline from the previous year.
The Acura division’s sales chief Jon Ikeda said, “Our entire Acura team is excited by the market reaction to our new design direction and the preparation for delivery of the first all-new NSX.”
(Translated by Greg Scott)