Toyota Corolla Altis (2014 Delhi Motor Show)

Toyota sales down 31% in India for seventh consecutive deficit; March results

On April 1, Toyota Kirloskar Motor Pvt Ltd (TKM), a subsidiary of Toyota Motor Corporation for the manufacture and sales of its vehicles in India, announced their sales results for March.

According to the announcement, total sales fell 31% to 9,007 units (including exports), resulting in a deficit for the seventh month in a row.

Of these 9,007 units, domestic sales in India comprised 7,637 units, which was a 41.4% drop from the previous year and a sales decline for the eighth consecutive month. In October 2014, TKM underwent its first significant makeover for their top selling Etios and Etios Liva. Along with the Etios, TKM’s sales are centered on the Corolla and Camry. In particular, the Camry was a success as sales surged 46% in fiscal 2015. Over 90% of Toyota sales in India were for hybrid models.

Moreover, from April 2012, TKM began exporting the locally produced Etios series to overseas. In March, exports of the Etios grew 6.2% to 1,370 units.

TKM’s Senior Vice President of Marketing & Sales, Narayan Raja said, “Registration regulations on diesel cars with engine displacements of 2.0 liter or more for Delhi and metropolitan areas will have a long-lasting impact.”