2016 Mitsubishi Outlander

Mitsubishi’s Feb. sales in the U.S. up 4.5%

Mitsubishi Motors North America reported its February results in early March. The overall sales increased 4.5% year-on-year to 7,870 units, making this the second consecutive month of year-on-year growth.

For the volume breakdown of the 7,870 units, the sales for the passenger cars decreased for the fifth consecutive month, down 20.3% year-on-year to 3,158 units. Meanwhile, SUVs and light trucks are enjoying its 20th straight months of year-on-year growth, up 32% year-on-year to 4,712 units.

For SUVs, the sales for the Outlander Sport (RVR in Japan), released in the U.S. market in October 2010, rebounded and had excellent sales performance. Its sales increased for the first time in two months, up 8.2% year-on-year to 2,591 units. The production for the Outlander Sport was transferred to its Illinois plant in July 2012. Despite being able to support the increasing demand, Mitsubishi has decided to end its U.S. auto production.

Meanwhile, the all-new Outlander is enjoying its 12th consecutive month of year-on-year growth and has set a new February record exceeding the results by 200, up 80.5% to 2,121 units. The sales for the Mirage, released in the U.S. in September 2013, decreased for the second consecutive month, down 38% year-on-year to 1,156 units.

In 2015, Mitsubishi reported a record-high unit sales in the United States exceeding that of the 2008 figures, up 22.8% year-on-year to 95,342 units.

(Translated by Katherine N. Bantiles)