Subaru presents the Dynamic & Solid design philosophy as its new design strategy. It is reflected not only in the exterior and interior parts of the vehicle, but on its body color as well.
According to Subaru Product Planning Department Chief Designer Mamoru Ishii, its body color that was based on the Dynamic & Solid concept has been developed with an inorganic mineral motif.
For example, the color of the Impreza Sedan Concept unveiled at the 2015 Los Angeles Motor Show was Ruby Red. Ishii explained, “Ruby is the second hardest mineral after diamond. It fits the dynamic and solid color image.”
Then, the color of the XV Concept, which was unveiled at the 2016 Geneva Motor Show, is Glacier Khaki Silica. “From the word ‘glacier,’ this color expresses the dynamic character of a glacier,” said Ishii. Moreover, a glacier is formed due to the extreme pressure applied on the snow; thus, the purity of the substance would gradually become higher. When exposed to sunlight, it shines blue. It would look like it’s been reborn again.
Specifically, he said, “By adding a lot of blue glass beads, it would look as if the glacier was exposed to the sunlight, and when the ice melts a little, the light from the ice crystals and water sparkles.”
In other words, when its color is interpreted in accordance to the Dynamic & Solid design philosophy, it tells a story as follows:
“Subaru is a star. The star represents the earth, and the earth represents the minerals. Minerals have different colors and various material feel, thus we crafted it with that image.” Moreover, he commented, “It’s not about the fresh leaves of a tree or human blood. It expresses the dynamic character born of inorganic minerals.”
(Translated by Claire Marie Sausora)