The all-new Honda Civic Sedan

Honda sales down 1.7% in the US despite popularity of all-new Civic; January 2016 results

On February 2, American Honda announced its results of new car sales in the US for the month of January. Total sales volume fell 1.7% from the previous year to 100,497 units, recording a deficit for the first time in two months.

As for Honda’s passenger cars, sales of the Accord declined for the first time in five months by 1.2% to 20,765 units. The Fit dropped 46.7% to 3,095 units, resulting in a deficit for the seventh month in a row. Meanwhile, due to the release of its new sedan at the end of 2015, the Civic achieved a surplus for the fifth consecutive month with a 43% increase to 26,741 units.

The light truck series (SUVs, pickup trucks, and minivans) fell for the fourth straight month as sales decreased 17.2% to 19,208 units. The Pilot mid-size SUV dropped 30.5% to 8,561 units, resulting in a deficit for the first time in five months. Sales of the North American exclusive Odyssey minivan fell for the first time in two months with an 8.2% decline to 7,221 units. The HR-V (the Vezel in Japan), which was released in May 2015, recorded 4,177 units.

For the Acura brand, sales of their new TLX sport sedan fell for the third month in a row dropping 22.6% to 2,239 units. The ILX achieved a surplus for the second straight month as sales improved by 24.3% to 1,233 units.

As for Acura’s SUVs, the 2013-remodeled MDX slid 18.4% to 3,576 units, recording a deficit for the 12th consecutive month. Sales of the RDX declined for the second month in a row as it fell 11.7% to 3,104 units.

In 2015, Honda established a new record for sales of new cars in the US with 1,586,551 units (up 3% yoy). American Honda’s Executive VP Jeff Conrad said, “Led by astonishing demand for the all-new Civic, the Honda brand achieved remarkable results in January.”