Speaking at a February 8 Tokyo press conference of the backlog of around 30,000 orders in Thailand of the recently model-changed D-Max pickup truck, Isuzu Managing Executive Officer Makoto Kawahara revealed that the company has plans to increase local production.
He said, “Although Thailand’s economy is still in a slump, the new D-Max which underwent a model change in November last year has earned itself a great reputation with its new 1.9L engine’s low fuel consumption and styling. We currently have a little under 30,000 in backorders for it.”
The new version replaces the existing version’s 3L and 2.5L engine with 3L and 1.9L engines.
Kawahara said, “Other companies’ flagship models are in the 2.4L class. In offering a 1.9L engine, we weren’t sure how the market would respond.”
However, he continued, “The last-minute demand before the tightening of fuel consumption regulations went into effect in January was stronger than expected and the forecast calls for an even stronger reaction after the New Year, so at first we decreased the production plan from October to December by 10,000.”
“But once sales began,” he said, “Sales of the 1.9L engine model really took off and now we’re stepping up production as quickly as we can.”
(Translated by Greg Scott)