In the financial report held in Tokyo on February 8, Suzuki Director and Managing Officer Masahiko Nagao stated that,”The upward trend of the Indian market, our main market, has not changed. Finding good materials in Japan for the kei car market is difficult.”
“Even if we look into India’s macroeconomics, it has been changing even without the influence of other countries like China, and basically, its strong demand is constant. Therefore, we want to continue establishing more plans. And since the market competition in India is becoming more intense, we have to maintain our selling base, increase the number of our sales staff, introduce new models, and continue to strengthen our enclosure with our customers attentively. We want to implement continuous growth and an active policy,” he stated.
On the other hand, he recognized both the light and dark sides of the Japanese market: “Reflecting on the influence of tax increases, the entire demand of kei cars will never be the same again. If we start with the trend of this step, we basically cannot prepare good materials for the next term. We think that there is no choice but to watch closely. Safety equipment, gas mileage, and of course, the development of branch networks are becoming more and more crucial. We have reached an impasse because our policies and product strategies have already been designed to strengthen our business. What we can do is to properly sell each units.”
(Translated by Aileen Bolo)