Suzuki President Toshihiro Suzuki

The most important point to consider for the Indian market is constructing sales network, says President Suzuki

Suzuki President Toshihiro Suzuki launched a press conference in Tokyo on January 21, 2016. At the press conference, he mentioned, “Since our condition in the Japanese market is not in a good shape, our current main market is India. We definitely can’t lose in this market.”

Suzuki boasts 47% of shares in Indian market, which is overwhelmingly strong.
Considering such, President Suzuki said, “We have grown along with our market. Our production in 1983 to 1984 were just about 20,000 units a year, but after several years, we have already exceeded 1.3 million units per year. I think, along with our market development, the greatest reason for this was our work with Maruti Suzuki.”

Certainly, Suzuki has become the core of Indian market, but this market has already increased in popularity and many automakers from around the world have been entering this market. Because of that, it is expected that the competition in this market will be more intense.

President Suzuki certainly recognizes this condition, and they are by all means preparing in order to maintain their current status in this market. “I think the most important thing to consider with regards to the Indian market is how we can steadily construct a sales network. We have products that correspond to that, so I think our main priority is to establish operation bases all over India and consequently enhance our facilities,” says President Suzuki.

Suzuki has approximately 3,000 stores in India as of now, and they will establish more branches hereafter. At the same time, they also plan to work on improving their sales network in their existing branches.

(Translated by Claire Marie Sausora)