On January 15, Mazda Motor Europe announced its latest car sales results. They achieved total sales of 211,000 units. The sales increased 21% year-on-year, enjoying a third consecutive year of growth in the 20% range.
Their performance increased by 9.2% to 21% year-on-year, and was well ahead of the overall market. As a result, Mazda’s 2015 market share in Europe has expanded to 1.5%.
For its major markets, the sales in Spain, having achieved the largest growth, increased 54%. Following Spain in terms of growth rate are France (39%), Italy (36%), the United Kingdom (20%), and Germany (11%). The sales in other markets are progressing as well; Netherlands increased 52% year-on-year, Slovenia increased 47%, Turkey increased 35%, Portugal increased 34%, and Switzerland and Belgium increased 32%.
In terms of cars, the sales of Mazda2 (Japanese name: Demio) increased 45% with more than 36,000 units. Even the sales of CX-3, which was released in the summer of 2015, remained strong with more than 25,000 units. The sales of Mazda3 (Japanese name: Axela) also remained active as it increased 5% year-on-year.
Mazda Motor Europe Vice President Sales Martijn ten Brink said: “Despite the challenges we faced in 2015, this is truly a great result.”
(Translated by Kimberlee Estampa)