Nissan Sylphy

Nissan sales up 6.3% to 1.25 million units in 2015

On January 6, Nissan’s Chinese corporation announced its December 2015 results of new car sales in China. Total unit sales for December including commercial vehicles, imports, and joint venture Dongfeng Nissan (some models) amounted to a new monthly high of 159,100 units. This was a 15% increase from the previous year and a surplus for the fourth consecutive month.

In the past, Nissan’s sales in China lacked momentum due to sluggish sales of commercial vehicles. During that time, in October 2015, the Chinese government introduced a tax reduction on compact vehicles of 1.6-liter cubic capacity or less. As a result, Nissan was able to recover in the Chinese market.

Since October, Nissan’s results compared to the previous year have seen a 16.8% increase in October, 21.9% increase in November, and a 15% increase in December, resulting in double-digit surpluses for three straight months. December was a successful month led by the popularity of its Sylphy compact sedan.

Nissan’s sales in China for 2014 were 1,221,600 units, up 0.5% from the year before. 2015 has seen sales in this market rise by 6.3% to 1,250,100 units.

These unit figures are the second highest ever following its results in 2013. As for passenger cars alone, this marks the first time Nissan has achieved the one million unit milestone.