Toyo Tires booth

2016 Tokyo Auto Salon: Toyota Tire offers dance performances at Auto Salon

Toyo Tire & Rubber will hold a Toyo Tires booth at the 2016 Tokyo Auto Salon, which will run from January 15 to 17 at Makuhari Messe.

The concept behind the booth is “ignition.” This is the new Toyo Tires concept that will start in 2016. It will display the company’s tire lineup with a design theme based on white color.

It will also feature the Cyber Japan Dancers, a performance group made up of fashion models, singers, employees and others that has performed for 4 years. On stage, they will offer dance, music, writing and film that convey the Toyo Tires brand concept.

(Translated by Greg Scott)