American Honda posted its November sales results on December 1. The auto sales are down 5.2% year-on-year to 115,441 units. This is the first time in three months that sales have decreased in comparison to last year, which can also be attributed to two fewer selling days.
For Honda’s passenger cars, the Accord is enjoying its third straight month of increased sales, up 1.2% year-on-year to 25,566 units.
Meanwhile, the Fit is on its fifth straight monthly decline, down 53% year-on-year to 3,018 units.
With the introduction of its sedan model, the Civic is enjoying a third straight monthly increase, up 8.6% year-on-year to 25,050 units.
For light trucks (SUVs, pickup trucks, and minivans), the flagship CR-V is on its second consecutive month of decline, down 19.9% year-on-year to 25,931 units.
Meanwhile, the Pilot, a midsize SUV, is on its third straight monthly increase, up 18.9% to 10,975 units because of the introduction of a new model. The North American-specced Odyssey, which is different from the Japanese-specced Odyssey, fell for the first time in six months, down 3.3% year-on-year to 8,356 units. Introduced in May, a total of 3,505 units has been sold for the HR-V (Vezel in Japan).
For the Acura division, the sales for the new TLX sports sedan decreased, down 29.4% year-on-year to 2,987 units.
The ILX sales also decreased for the first time in three months, down 18.1% to 1,353 units.
For Acura SUVs, the MDX, which was remodeled in 2013, is on its 10th straight monthly decrease, down 21.5% year-on-year to 4,092 units. Meanwhile, the RDX is enjoying its seventh consecutive monthly increase, up 7.4% year-on-year to 3,691 units.
Honda sold a total of 1,540,872 units in the USA for 2014, up 1% year-on-year. Honda reported a total of 1,435,658 auto sales from January to November 2015, up 2.3% year-on-year. American Honda Senior Vice President Jeff Conrad commented: “We are going to earn a new record number for 2015.”
(Translated by Katherine N. Bantiles)