On November 2, 2015, Nissan made downward revisions of their current sales plan in China from 1.3 million to 1.25 million units due to the decreasing sales of small vehicles brought about by the economic slowdown in 2015.
At the financial reporting held at Nissan’s headquarters in Yokohama, Senior Vice President Jun Seki, who also works as the President of Dongfeng Motor Company, a joint-venture between Nissan Motors and Dongfeng Motor Corporation, explained, “Since the LCVs (light commercial vehicles) were classified as vehicles with extremely small amount of profit margin, all the demands were declining and the production was also decreased. However, it also implies a very favorable economic state.”
On the other hand, this is what he said regarding the automobile market. “The automobile market has nearly increased to 10% in January to March quarter, but it has been declining for four months since May. It increased 5% in September as expected, so we were able to recover. It was also steadily increasing in October. Consequently, our sales have increased 6.8% in September, and up 19% in October; we are simply riding along this trend.”
In addition, he highlighted, “We will firmly keep our position as the number one Japanese automaker in this market, and that’s what we are putting importance to the most.”
(Translated by Claire Marie Sausora)