On October 1, Subaru of America announced its sales results of new cars in the US for September. Total sales exceeded its results from the previous year for the 46th consecutive month with a 27.8% increase year on year as Subaru set a new monthly record of 53,070 units.
The driving force behind Subaruâ€™s success was the Forester, which was remodeled in spring 2013. The Forester sold 15,364 units, setting a new record for the month of September. This monthly record is a 22.1% increase from the previous year and the 26th consecutive month that Forester sales have exceeded 10,000 units.
Subaruâ€™s leading model, the Outback (the Legacy Outback, in Japan) recovered with sales totaling 15,126 units for a 33.7% increase year on year and its first surplus in four months. The Legacy sedan (the Legacy B4, in Japan) also improved from the previous year with a 1.3% rise to 6,277 units for its first increase in three months.
The XV Crosstrek (the Impreza XV, in Japan) released in September 2012, was also a success by setting a new record for the month with 7,414 units. This was a 30.3% growth from a year ago and its 10th consecutive surplus.
The WRX series also showed signs of recovery. In September, the WRX including the WRX STI surpassed its results from the year before for the fourth month in a row, selling 3,033 units and recording a 159.2% improvement year on year. Sales of the Impreza (excluding the WRX) grew by 37.5% to 5,555 units for its third consecutive increase.
In 2014, Subaru set a new record with annual sales of 513,693 units in the US, a 21% rise from the previous year. So far in 2015 (January to September), the Japanese automaker has boosted its sales by 14.2% to 428,702 units. Subaru of Americaâ€™s President & COO, Thomas J. Doll said, â€œSubaru has now set three consecutive monthly sales records. This extraordinary success has been built on a foundation of the right product, the right positioning and most of all, a strong retail network.â€
(Translated by Travis Yamabata)