Be Forward, a Japanese used cars exporter, exhibited at the Dar es Salaam International Trade Fair (SabaSaba) from June 28 to July 8. They announced their PR service for the region and the launch of their original engine oil.
This company exports more than 10 million used cars every year. They established BFT, a local agent corporation, on October 2012 in Tanzania. Since 2014, this the second time that they have exhibited at Africa’s biggest trade fair, “SabaSaba.”
The original engine oil is Be Forward’s first original product unveiled for this time, which is in a four-liter can in the Japanese standard. The price for the SL/CF 10W-30 standard is open. It is scheduled to be launched around autumn through local agent offices. Their sales target for the first year is 4,200 cans. Local interest towards the products is high and Be Forward has received a lot of news coverage, such as through local newspapers and TV appearances during the event.
(Translated by Natassia Jeronne D. Martinez)