At a press conference held at their Tokyo headquarters on July 6, Hondaâ€™s President Takahiro Hachigo announced that he wants his company to focus most importantly on establishing products that offer Honda-like dreams for its customers, and not on their sales figures.
In 2012, former president, Takanobu Itoh declared that Honda is targeting 6 million units in global automobile sales for the 2016 fiscal year. These figures have already been lowered. President Hachigo stated that Hondaâ€™s priority is â€œquality over quantityâ€.
In regards to their 6 million units, he said, â€œI donâ€™t think it was a targetâ€ and added â€œit would be a difficult number to achieve in 2016â€. President Hachigo also explained, â€œProducing products that exemplify the Honda brand will lead to future growth. I want to place importance on the response from society and our companyâ€™s existing values.â€
(Translated by Travis Yamabata)