Mitsubishi Motors President Tetsuro Aikawa

Mitsubishi President Aikawa says potential domestic demand for EVs 4 million

Mitsubishi Motors President Tetsuro Aikawa said of the PHEV and EV business where it’s currently concentrating its efforts, “The market is small now, but in the future we can see it growing to a scale of 4,000,000 units.”

Aikawa spoke at a June 18 press conference to unveil the new Outlander PHEV at the company’s Toyota headquarters. While expressing his belief that a majority of cars in the future will use electrical systems, he said that there was “potential demand” for around four million vehicles.

When Aikawa was appointed president a year ago, he announced that the category the company was focusing most on was its “strong point” SUVs and electric vehicles. The Outlander PHEV, which fits both categories, is a big seller worldwide and is the automaker’s most successful models.

He further expressed his determination to focus on these areas in the domestic Japanese market, saying, “Because of the aging population and low birthrate, the current base of 5,000,000 units is gradually decreasing.” He added, however, that, “We can see an expanding marketplace for electric vehicles.”

(Translated by Greg Scott)