New Toyota RAV4

Toyota’s February sales in USA up 13.3% to 180,000 units, RAV4 sales increase over 30%

Toyota Motor Sales, U.S.A. (TMS) posted its February sales on March 3. TMS reported an increase of 13.3% year-on-year to 180,467 units, making February 2015 the 12th consecutive month of year-on-year growth.

For Toyota’s passenger cars, the sales for the 2015 Camry, the best-selling passenger car, increased for the third consecutive month, up 13.6% to 32,942 units. The sales for the Corolla, whose new model was released in 2013, increased for the fifth consecutive month, up 10% to 27,839 units. Meanwhile, the sales for the Prius decreased for the first time in two months, down 6.6% to 12,018 units.

For Toyota’s light trucks (SUVs/pickup trucks/minivans), the sales for the flagship RAV4 set a new February record, up 33.4% year-on-year to 21,943 units. For the first time in six months, the sales for the midsize SUV Highlander is lower in comparison to last year’s, down 6.5% to 11,263 units. Meanwhile, the sales for the full-size pickup truck Tundra increased for the second consecutive month, up 14.2% to 9,052 units.

For the Lexus brand, the sales for the RX has increased for the fifth consecutive month, up 14.2% year-on-year to 6,490 units. The new NX set a new record with 2,666 units. The sales for the IS decreased slightly, down 3.8% to 3,383 units. The sales for the GS increased for the eighth consecutive month, up 17.6% year-on-year to 1,851 units. The sales for the all-new CT decreased for the third consecutive month, down 20.5% to 978 units.

Toyota Motor Corporation reported that auto sales in the USA for 2014 increased 6.2% year-on-year to 2,373,771 units. Toyota reported a total sales of 349,661 units for January and February 2015, up 12.1% year-on-year. TMS Vice President Bill Fay said, “Toyota light trucks and SUVs, led by the RAV4, set a new February record.”

(Translated by Katherine N. Bantiles)