American Honda posted its February sales results on March 3. In comparison to 2014, sales increased by 5% to 105,466 units, making this the seventh consecutive month of year-on-year growth.
For Honda’s passenger cars, the sales for the Accord, which was released in fall 2012, decreased for the first time in two months, down 12.2% year-on-year to 21,616 units. However, the sales for the Fit continued to increase, up 81.1% to 5,652 units, setting a new February record.
For light trucks, (SUVs/pickup trucks/minivans), the February sales of the flagship CR-V hits a record-high of 22,298 units, up 7.4%, enjoying a seventh consecutive month of year-on-year growth. This sales increase is a result of introducing the all-new 2015 model in October 2014. The mid-size Pilot SUV also enjoyed a significant sales increase, up 82.7% to 12,629 units. Meanwhile, the North American edition of the Odyssey minivan, which is different from the Japanese edition, suffered a fifth consecutive month of decreased sales, down 9.7% to 8,076 units.
For the Acura Division, the new TLX sedan enjoyed strong sales in February with 3,419 units. The TLX is Acura’s best-selling car. The ILX, however, suffered two consecutive months of decreased sales, down 26.3% to 959 units.
For Acura SUVs, the sales for the MDX, which was fully remodeled in 2013, suffered a decrease in sales for the first time in three months, down 0.2% year-on-year to 4,553 units. Meanwhile, the RDX enjoyed three consecutive months of sales increase, up 32.7% to 3,862 units.
Honda sold a total of 1,540,872 units in the USA for 2014, up 1% year-on-year. Honda reported a total of 207,650 auto sales in January and February 2015, up 8.1% year-on-year. American Honda Senior Vice President Jeff Conrad commented, “Strong February sales of both the sub-compact Fit and our 8-passenger Pilot SUV demonstrate the power of the Honda brand with individual buyers.”
(Translated by Katherine N. Bantiles)