Toyota Aqua

Toyota expects 2015 domestic aggregate market to drop 8% to 5.1 million units

Toyota Motor Corporation announced on January 21 its global production and sales plans for 2015. Due to the tough sales environment in Japan, TMC expects its domestic sales for both Toyota and Lexus brands to be 7% lower than last year to 1.45 million units.

A total of 1.42 million units were sold for regular-sized passenger cars and 30,000 units of kei cars were sold by Daihatsu, making the domestic sales for both to be 7% lower than last year’s plan. According to Toyota, they expect domestic sales to decline 8% year-on-year to 5.1 million units. The sales are expected to be 8% lower than last year with sales for regular-sized passenger cars down 9% to 3 million and kei car sales to 2.1 million units.

The backlash in sales this year is inevitable because of the spike in demand that occurred from January to March of 2014 prior to the consumption tax hike. According to TMC’s public affairs, the tighter tax reductions to eco-friendly cars in April will make it difficult for the overall market; hence, they are carefully projecting the domestic market this 2015.

(Translated by Katherine N. Bantiles)