Mazda North America announced its sales figures for 2014 on Monday. The year showed the highest sales in 20 years at a total of 305,801 units sold. This marks 7.7% growth over the previous year.
What really contributed to the favorable sales was the CX-5 SUV. In 2014, it sold 99,122 units in the United States, a figure that represents 24.6% year-over-year growth. The Mazda 6 also sold well at 43,637 units, an increase of 22%.
The biggest seller was the Mazda 3, which cracked the 100,000 unit threshold at 104,985 units sold, even though its year-over-year growth was only a slight 0.3%. The CX-9 luxury SUV showed a 24.9% drop to 18,496 units sold.
The entry model Mazda 2, which is being phased out, sold 13,615 units, a double-digit growth of 15.8%. On the other hand, the newly introduced MX-5 Miata showed a 17.9% year-over-year decrease at 4,745 units sold.
There was a boost in sales for Skyactiv-equipped models. Sales of these models grew 30% in the US in 2014, representing 84% of the company’s total US sales for the year.
(Translated by Greg Scott)