American Honda Motor Company published their 2014 overall vehicle sales on January 5, 2015. Overall sales reached 1,540,872 units, slightly higher by about 1% compared to last year’s.
The Honda Division set a new record with 1,373,029 units sold, up 1% year-on-year. Meanwhile, the sales of the Acura Division are up 1.5% year-on-year to 167,843 units, their second-best record next to their 2007 record.
The sales for the Accord, Honda’s flagship, are up 5.9% year-on-year to 388,374 units. However, the sales for the Civic decreased to 325,981 units, down 3% year-on-year. Still, the sales for the Fit increased 10.9% to 59,340 units.
As for SUV sales, the CR-V sales are up 10.2% year-on-year to 335,019 units, making this the second year in a row that sales have exceeded 300,000 units. However, the sales for the Odyssey, a minivan exclusive to North America, decreased 4.8% to 122,738 units. Also, the sales for the Pilot, an SUV exclusive to North America, decreased 14.1% to 108,857 units.
Moving on to the Acura Division, the sales for the SUV MDX increased 23.7% year-on-year to 65,603 units, making it their best-selling car for two years in a row now. Meanwhile, the sales for the RDX were also strong, up 0.3% year-on-year to 44,865 units. And lastly, the sales for the TLX, a new sports sedan launched in 2014, reached a total of 19,127 units.
American Honda Vice President Jeff Conrad commented, “Despite the price of gasoline dropping in many markets, Honda’s strong, balanced lineup helped achieve record sales in 2014.”
(Translated by Katherine N. Bantiles)