Subaru Forester (US model)

Subaru sets new sales record for sixth consecutive year in the US

On January 5, Subaru of America announced its sales results of new cars for 2014. Total sales amounted to 513,693 units for a 21% increase from the previous year and a surplus for sixth consecutive year.

The Forester, Subaru’s best selling vehicle, recorded its highest sales ever in 2014 with 159,953 units, up 29.4% from the year before.

Meanwhile, Subaru’s other top-of-the-line model the Outback (aka Legacy Outback in Japan) was also a success in 2014. The release of its new model helped set a new sales record of 138,790 units as well as a 17.6% increase from 2013. The Legacy (aka Legacy B4 in Japan) was also very popular with sales up by 23.6% to 52,270 units, as it introduced a new model as well.

The XV Crosstrek (Japanese name: Impreza XV), which was released in September 2012, also had a strong year as its sales grew by 32% to 70,956 units in 2014.

Furthermore, the new WRX series (including the all-new WRX STI) achieved a new record with 25,492 units, a significant increase of 41.8% from the previous year. On the other hand, sales of the Impreza (excluding WRX) fell by 1.5% to 57,996 units.

Subaru of America’s President & COO, Thomas J. Doll said, “I’m delighted about setting a new sales record for the sixth straight year in 2014. I appreciate all the hard work and dedication put in by all the staff at our dealerships”.

(Translated by Travis Yamabata)