Japan Airlines (JAL) has announced that it will use Doraemon as a campaign character in China.
As part of the campaign, JAL is commissioning the specially painted JAL Doraemon JET, holding events and gift campaigns related to Doraemon, and activating a new line connecting Japan to China. It will hold special promotions during the busiest time of the year for Chinese tourists visiting Japan and Chinese holidays such as the Chinese New Year and the anniversary of the founding of the PRC.
The JAL Doraemon JET will fly the route from Narita to Shanghai and other routes from September 22 to March, 2017. The plane is a Boeing 767-300.
JAL has set up a website in China to promote JAL Doraemon Campaign 2016. It launched a teaser site on August 19 and the official site went live on August 22.
As part of the campaign, there will be exhibits in Shanghai where visitors can actually sit in JAL’s new “Sky Wider” economy seats and experience firsthand drink service by cabin staff and other amenities. It will also exhibit model planes of the JAL Doraemon JET.
(Translated by Greg Scott)