Daihatsu Motor Co.

Special edit

Daihatsu Wake

Photo Feature: Daihatsu Wake, new genre ultra-height wagon

Daihatsu launched the new kei car Wake last November. The "Ultra Space" offers the largest cabin space and at 1455mm, also the highest interior height of any kei car .
Daihatsu Move X SA

Daihatsu Move Review: "New design demonstrates practicality and functionality" by Naoto Shimazaki

It's the conventional kei car. Daihatsu managed to transfer the previous generation Move's standing to its latest model. Seeing the finished product made me understand that.
Daihatsu Move Custom RS Hyper

Photo Feature: New Daihatsu Move Launch, new luxury grade Hyper added to Custom

Daihatsu Motor Company fully remodeled the kei car Move, and launched it on December 12. Meanwhile, the new grade Hyper, which pursues high quality and a luxurious feel, has been added to the Move Custom.
Daihatsu Copen X-Play

Photo Feature: Daihatsu Copen X-Play

Daihatsu began sales of the Copen X-Play on November 19. It is the second edition to the Copen line-up, following the Robe modeled which as released earlier in the year.
Copen Robe×SEICO

2015 Tokyo Auto Salon: Daihatsu with third party to display 14 units of customized Copen

Daihatsu Motor Co., Ltd., in cooperation with a third party, plans to exhibit the customized model of the Copen at the 2015 Tokyo Auto Salon to be held in Makuhari Messe on January 9-11, 2015.
Daihatsu Copen Robe S

Daihatsu offers luxury grade Copen with Bilstein shock absorbers and other features

On December 24, Daihatsu unveiled the Robe S luxury grade to its Copen convertible kei-car.
Daihatsu Copen Xplay

Daihatsu Copen Xplay Launch: Design is as different as possible from first-gen model

The designers of the new Daihatsu Copen Xplay say they took its design as far as possible from the first-generation model.
Daihatsu Copen XPlay

Daihatsu Copen Launch: Robe comes with an interchangeable look which owners can enjoy

Daihatsu Copen XPlay is made to introduce a new perspective in lightweight sports cars. This model can be enjoyed by everybody regardless of gender and age. It has been designed for the purpose of producing a widely appealing model.
Daihatsu Move Custom

New Daihatsu Move Launch: Design based on the Custom

Daihatsu Motor Co. Ltd. unveiled the new Move on December 12. Daihatsu did a facelift and pursued running performance on the said vehicle by incorporating an exclusive suspension and using a new body frame. However, they also took their first ever attempt at its design. This designed was based on the Move Custom.
Daihatsu Copen XPLAY

Daihatsu Copen XPLAY Launch: Embodiment of 'X', kinship between the Copen and its user

The name,'Copen XPLAY', was chosen through public voting.
Daihatsu Copen XPLAY

Daihatsu COPEN XPLAY Launch: What young designers did "to change COPEN"

Daihatsu's COPEN XPLAY was objectively designed to make a big change from its first generation concept.
Daihatsu Move

New Daihatsu Move Launch: We'll defeat bigger passenger cars in points that we can win, says chief engineer

Daihatsu President Masanori Mitsui revealed the three things that the new Move and Move Custom are about: low cost, low fuel consumption, and adoption of advanced equipment. However, these two models are not just about those three things. In fact, Chief Engineer Hidehiko Sudo emphasized their running performance.
Daihatsu Copen Xplay

Daihatsu Copen Xplay Launch: Design strikes a motard-like balance

The design concept behind Daihatsu's Copen re-launch, the Copen Xplay, is tough and aggressive.
Daihatsu Move Welfare vehicle

New Daihatsu Move Launch: Welfare vehicle set as turbo vehicle, also has new lifting mechanism

Daihatsu Motor Co., Ltd. did a facelift on the Move Front Seat Lift, a Friendship Series (Welfare vehicle). They started marketing it on December 12 together with the Move and Move Custom.
Daihatsu Motor Co. Ltd. Move Custom Hyper

New Daihatsu Move Launch: New established highest grade Hyper designed for downsizers

Daihatsu Motor Co. Ltd. released the new Move Custom last December 12, 2014; this was set as the latest and the best grade of the Hyper.
Daihatsu Move

New Daihatsu Move Launch: We aimed for a basic performance on the same level as compact vehicles says Executive Officer Ueda

Daihatsu Motor Co. Ltd. has given the flagship kei car, Move, a facelift and released it on December 12. Executive Officer Toru Ueda, in-charge of the product planning, said, "With this improvement, we aimed at a basic performance on the same level as compact vehicles."
Daihatsu Move

New Daihatsu Move Launch: Resin outer plate increased the degree of freedom in the design

Daihatsu Motor Co. Ltd. has started using resin materials for the parts of the backdoor and the fender of the new Move released last December 12. This is part of the resin-made outer plate that Daihatsu has been promoting the last few years. With this, the freedom of the exterior design has significantly increased.
Masanori Mitsui, President, Daihatsu Motor Company

Japanese customers came back to Daihatsu, says President Mitsui

The Japanese new car market has become sluggish after the consumption tax hike. President Masanori Mitsui revealed why Daihatsu's sales improved despite that, "This is just a hunch, but I believe that some of our customers returned to us."
Masanori Mitsui, President, Daihatsu Motor Company

Daihatsu aims to exceed the annual kei car sales plan, says President Mitsui

On December 12, Daihatsu Motor Company President Masanori Mitsui said, "Our biggest goal for this fiscal year is to exceed the target of 660,000 units, that we have set." Daihatsu has been competing head to head with Suzuki for the top spot in new kei car sales.
Masanori Mitsui, President, Daihatsu Motor Company

New Daihatsu Move Launch: Best kei car that pursues the mainstream, says President Mitsui

On December 12, Daihatsu Motor Company launched the all-new Move, its main kei car model. According to this year's plans, Daihatsu aims to sell 12,000 units a month when it comes to the six new models that were introduced this year like the Copen.
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