On 25 August, Honda held an announcement event at the Tokyo Big Sight convention center for the company’s new super sports car, the NSX. The vehicle, developed by a joint team of Japanese and American developers, apparently saw a number of cultural conflicts between the two cultures of the team members according to project leader Ted Klaus.
On August 25, Honda unveiled the new 2nd generation of the NSX sports car and began taking orders domestically in Japan with regions like North America soon to follow. The price in Japan is 23,700,000 yen including tax. The sales goal for the new NSX is 6,000 units in 3 years.
It appears that buyers of the new Acura NSX in the US market may have to wait awhile before their new cars are delivered. This was revealed in late August by Honda Australia director Stephen Collins. He announced that there was already a two-year backlog for North American orders of the new NSX.
In early August, Honda’s luxury brand for overseas, Acura announced its sales results for July 2016 in the US. According to these results, overall sales declined 8.3% year on year, to 13,674 units, recording a deficit for the third straight month.
On 8 August, Honda posted information about the new NSX, to be released on the 25th of this month, on the company’s website; the announcement included information on the vehicle as well as the network of dealerships that will be selling the NSX.
On August 2, Honda’s Chinese subsidiary announced its sales results for July 2016 in China. According to these results, overall sales grew 39.5% year on year, to 101,977 units, resulting in a surplus for the fifth month in a row.
At their financial results meeting on August 2, Honda Motor Company’s Executive Vice President Seiji Kuraishi said, “We achieved success in the US and China with the introduction of new models. We are hoping to continue this trend in the second quarter and beyond,” in regards to Honda’s sales trends for the first quarter.