September Sales for 86 and BRZ in North America, BRZ on par with Mazda Roadster
|by Minoru Moriwaki||Thu, 11 Oct 2012 06:30:03 +0900|
The 86 and BRZ are the new FR sports cars revealed by Toyota Motors and Subaru (Fuji Heavy Industries), respectively. The September sales results have been compiled for both cars, which were introduced into the US market at the end of May.
The US corporate bodies of both companies have compiled the results. The 86, known as the Scion FR-S in the North America, started deliveries in May along with deliveries of the Subaru BRZ.
For September, 508 Subaru BRZ's were sold. Sales have gone up and down since June with 818 units sold in June, 498 in July, and 623 in August. The total number sold between May and September of 2012 was 2,718 units.
Incidentally, 505 units of the rivaling Mazda MX-5 Miata (Japanese name: Roadster) were sold in September, a 16.6% increase in sales from the same time last year. This makes the BRZ and MX-5 Miata sales basically on par with each other.
Executive Vice President and COO Thomas Doll of Subaru of America said, "We continue growing because our products meet the needs of the market and also by the help of our strong sales network."
On the other hand, September sales results for the Scion FR-S hit 1,133 units. Though this number did not match the 2,684 units sold in June, 1,649 units sold in July, or 1,913 units sold in August, September's sales result of 1,133 units still surpassed the 1,118 Toyota Yaris (Japanese name: Vitz) units sold in the same month.